The New Business Commission Miss

This article is about a soapbox issue I’ve been focused on for much of the last year. It’s the glaring miss in your new business commission plan.  Let me set the stage for this conversation.  Almost every station pays a higher commission for new business....

The MYTH of motivation

“Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them.” -Simon Simek, Start with Why: How Great Leaders Inspire Everyone To Take Action People who find out I do speeches as part of my work always ask, “Are...

The HUGE miss in your new business efforts

Here’s a scenario we have all seen. One of your AE’s sells a big Digital/TV schedule to a Personal Injury Lawyer. That’s YAHOO time. Then we turn the client over to production. A producer puts together a commercial that looks like every other lawyer in town. You’ve...

Do we REALLY care about our clients?

In the last six months, I’ve bought two cars. That’s highly unusual for me because I tend to keep cars a long time. But it gave me an insight into how the business of auto sales has changed. In both cases, the salespeople who sold us our cars were first-rate. They...

Where’s your next LSM?

Our JDA team will make about 5000 sales calls this year in 80+ markets. We spend a lot of front seat time with AE’s! So, I can tell you with absolute certainty that almost all of your AE’s have little desire to move into management. That’s probably exactly the...