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Intro text including training and revenue program works because it’s a System and a Sales Culture, not just a Seminar. This marketing-based program will close business and renew long-term contracts by helping you develop messages for your clients that work, and thus, dramatically reduce churn.

If consistent, substantial revenue growth is at the top of your priority list, this is the Program for you. Call 941-926-SELL (7355) or email: JDA@jimdoyle.com to learn if UPGRADE Selling® is available in your market and to get more information.

How it works

In this two-day UPGRADE training event conducted in your market, your sales team is exposed to results-producing philosophies such as the Power of Focus and the effectiveness of asking for more dollars. The principles of the UPGRADE Selling® training are then reinforced with an 8-Week Maximizer Follow-Up Program. This component focuses on getting your AE’s to ask both existing and new prospects for much BIGGER dollars. AE’s are taught to focus on the share of the advertisers’ dollars, NOT the TV share.

What you get

Tom Ray presents customized marketing seminars to your clients. Imagine a morning that starts with Tom’s presentation for attorneys or healthcare professionals, followed by a general marketing program appropriate for any type of business. He has presented these seminars in hundreds of cities across the country, always to rave reviews. Clients are shown the power of focusing ad dollars in fewer places, as a MAJOR mistake we see advertisers make is spending ad dollars in too many places.

Everyone loves the real-world, easy-to-implement ideas that Tom introduces.

Also included in this offer…

One of our 10 Senior Marketing Consultants will be partnered with your organization to meet one-on-one with your clients, understand their business needs, and present ideas that close hundreds of thousands in incremental dollars. This year our Senior Consultants will visit over 5000 businesses all over America and help advertisers achieve local television results. They have tested ideas that are having significant impact on similar businesses around the country; ideas that are proven and reduce client risk.

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But that’s not the end… Once you’re part of the UPGRADE Selling® Program, JDA is your partner 24/7. Your team experiences customized training components designed to help increase performance every day of the year. And, they’ll have access to our Senior Marketing Consultants and Executive Team whenever they need help with creative, success stories, proposal critiques – even conference calls with key clients. Just a quick email to the JDA “help desk” and your AE’s will be on their way to closing their next client… for bigger dollars.

Learn More

WHAT THEY ARE SAYING

Read exactly what some of our recent UPGRADE® Selling participants are have said about the program and corresponding results.

“After watching your “Opportunities in Hearing Loss and Hearing Aids” Parking Lot Insights chapter on Doyle on Demand, we were able to conduct an incredible time out call with the local Hearing Aid Franchisee owner, came back and gathered our notes and sent HelpMe@JimDoyle an email. We got some great ideas/examples from your team, came back and presented a TRADigital package of $75,000 and we CLOSED THEM ON THE SPOT. So for the 3 advertisers mentioned in this email… $146K thanks to TEAM DOYLE!”

LSM

Harrisburg, PA

With last week’s successful close of three Doyle projects, we have now eclipsed $500,000 in Doyle driven revenue. Safe to say, we’re super proud of the team’s accomplishments and look forward to continuing to “win” with the Doyle Method.

LSM

Peoria, IL

“Everyone has been great on the JDA team! Whenever we ask for success stories, opinions, ideas – whatever – we get 2-3 responses within 48 hours. That to me is still one of the BEST ongoing tools to the program. What a library of research for us all.”

GSM

Fargo, ND

“I wanted to share I closed my dentist for $72,300 over 6 months. I utilized  Jim Doyle glass theory,  your proposal techniques and creative examples to close the deal. Thank you for all your help with this prospect!”

AE

Washington DC

Improve AE sales skills, be a better leader, create stronger marketing messages… it’s all here and all ready for you. Contact us today about DMA exclusive In-Market Programs.

We make you money, we make you better!

Contact JDA

Feel free to reach out anytime.

7711 Holiday Dr.,
Sarasota, FL  34231

‭(941) 926-7355

info@jimdoyle.com

Learn more about this EXCITING PROGRAM

About Ken Marks

Ken Marks is a Senior Marketing Strategist for JDA.media

Ken has spent the last 30+ years working closely with hundreds of small and mid-sized business owners and ad agencies, helping them navigate and leverage the ever-changing media landscape of television, streaming TV, digital, and radio.

Marks began his career in radio advertising in Central Florida. He spent 15 years at Gross Communications where he became the VP/GM of the company’s radio, print, and digital divisions. He went on to manage several more stations at Cox Media Group where he hired, managed, and trained the first digital-only sales team.

Ken then spent nearly 10 years as a marketing consultant with the Hearst Corporation at WESH 2 NBC and Hearst Digital in Central Florida. He earned the company’s prestigious Eagle award three times, given to the most valuable marketing consultant in each market that achieves all goals and consistently demonstrates an expertise in digital and television marketing.

In 2013, Ken launched Marks Media Group, Inc., a marketing agency specializing in web design, SEO, SEM, traditional and digital advertising. His expertise in digital is quickly extending to the world of AI. With a working knowledge of tools like n8n, Bubble, and Zapier, his goal is to build automated workflows that make businesses and marketers more productive.

For several years, Ken and his wife Jennifer owned a successful retail franchise called “Once Upon a Child.” They also own and manage several short and long-term rental properties. Ken has a unique ability to relate to business owners and knows exactly what it is like to invest money in advertising.

Marks grew up in St. Louis, Missouri and graduated from Missouri State University. He and Jennifer reside in Orlando, Florida and have two boys and a girl (a Marine pilot in-training, a Sophomore at the University of Florida, and a beautiful 13-year-old daughter and MVP volleyball player).

When not working Ken loves to spend time with his family, boat, and fish on Lake Conway, play guitar, piano, and attempt to build just about anything.

About Brittany Tomjanovich

Brittany Tomjanovich is the Director of Client Services & Operations at JDA.media.

 Since entering the media industry in 2011, Brittany has built her career around operational excellence, strategic thinking, and a relentless focus on making systems work smarter. She thrives behind the scenes—connecting dots, refining processes, and strengthening the systems that power broadcast success.

 Her career began at WKOW, Madison’s ABC affiliate, where she quickly advanced from sales assistant to a key member of the station’s sales and programming operations. She later served as Broadcast Group Sales Coordinator at Quincy Media Inc., training support staff across 16 markets and acting as a vital liaison to executive leadership.

 Today, Brittany plays a critical role in shaping both the client experience and operational infrastructure at JDA.media. Whether optimizing internal systems or contributing to client-facing strategy, she’s valued for her creative problem-solving, sharp attention to detail, and ability to turn complex challenges into smooth, scalable solutions.

 A proud graduate of the University of Wisconsin–Madison (On Wisconsin!), Brittany lives in Blue Mounds, WI, with her husband, Tyler, and their two children, Hailey and Mason.

 A quirky, outdoorsy introvert with a creative streak and a soft spot for sasquatch, she brings a calm, curious energy to everything she takes on. Whether she’s balancing a busy family schedule, exploring the outdoors, or diving into her latest craft or home project, she’s forever in motion—finding joy in the little things along the way.

 

About Margie Chilson

Margie Chilson is a Senior Marketing Strategist for JDA.media.

Her vast experience includes over three decades in broadcast television and digital sales marketing, working in and with multiple markets and affiliations including Dallas-Fort Worth at WFAA, Denver at KUSA-KTVD, KMGH, KWGN, and as a team manager at Millennium Television Sales in Dallas.

Margie’s years as a local seller were award-winning and inspiration for her jump to JDA.media. She exceeded new business and digital goals on a consistent basis at Belo Corp, Scripps, Tribune, and TEGNA Inc. stations.

A true innovator, Margie pioneered job-sharing positions in Dallas and Denver, balancing hectic work schedules and family, paving the way for working parents with careers in media sales.

Margie is well known and respected for her diligence, drive, and new business results utilizing both linear and digital video. She embraces the changing media environment and implements ChatGPT into the creative process.

Due to her years in the business as an account executive and sales leader, she knows the station environment well and can easily relate to local sellers as well as the most senior managers.

An alum of Oklahoma State University who graduated with Honors in Journalism Advertising, Margie boasts an outstanding track record of helping business owners strategically grow their revenue through broadcast, streaming and digital solutions.

Margie and her husband Tim have been married since 1998. The couple live in Morrison, CO, a suburb of Denver. Their son, Ryan, recently graduated from the University of Colorado Boulder, and their daughter, Mary, is attending Boise State University. 

In her spare time, Margie enjoys travel, hiking the picturesque Rocky Mountains, cooking, watching movies, and seeing concerts at Red Rocks Amphitheater.

 

 

 

 

 

About Jim Stoos

Jim Stoos is SVP, Revenue Drives at JDA.media.

For over 25 years, Jim has crafted successful marketing programs for thousands of local businesses.

Jim’s expansive media experience has been filled with delivering significant advertising results utilizing broadcast, digital, cable, and radio.

His specialty is helping small-to-medium-sized businesses address sales and marketing challenges while developing game-changing strategies with real-world creative solutions.

Prior to joining JDA.media, Jim held strategic media leaderships positions such as Local Sales manager, General Manager, and Regional Vice President at broadcast television and cable companies in the Midwest.

As a RVP Jim helped launch a successful suite of digital marketing solutions for his sales division. It was here he developed a deep knowledge of how to best leverage various digital platforms and solutions.

Since joining JDA, he has used his experience, marketing knowledge, and JDA.media’s foundational marketing principles, to help sellers and media marketers develop growth campaigns. Each one having positively impacted local business owners’ success. 

Jim lives in Bettendorf, Iowa, with his sweetheart Stacy, and his two sons.

For years he has worked as a dedicated member of Iowa’s Big Brothers Big Sisters program. Jim was a multi-sport college athlete and today enjoys running in competitive track meets for “old guys”.

In his spare time Jim enjoys working out with his boys (both scholarship track athletes at St. Ambrose University in Davenport), fishing, camping, and riding horses with Stacy.

 

 

 

 

holly allenAbout Holly Allen

Holly Allen is a JDA.media Senior Marketing Strategist.

With over 30-years in the media industry, including five plus years as President & General Manager of FOX23 and MY41 in Tulsa, OK, Holly has developed a deep expertise in many facets of media. However, her true passion is working directly with local businesses.

Her “no box” thinking and creative mind allow her to design effective marketing strategies that drive significant results.

Holly believes the first step to helping a local business grow is to “peel back the layers”, uncovering their unique needs, goals, and opportunities. Next, she formulates and executes a thorough, well-rounded marketing plan that exceeds their expectations.

She enjoys the brainstorming process and seeing clients get enthusiastic when her strategies bring their business to unprecedented levels of success.

In addition, Holly embraces all technology, including AI, and leverages well various digital marketing extensions for her clients.

Experts say the greatest predictor of success is past success, which rings especially true with Holly’s career. She started in media at an advertising agency, moved into local broadcast sales and marketing and quickly rose through the ranks into leadership roles.

Most recently Holly founded All-en Media, LLC, where she works with local business clients in various categories, including auto, banking, and retail.

A proud graduate of Oklahoma State University, she lives in Tulsa, OK. Her daughter, Lila, attends the University of Michigan in Ann Arbor and her son, Henry, a Michigan grad lives in NYC, New York.

Holly enjoys long outdoor walks and hikes, visiting with family and friends, and volunteering her time to local causes.

 

About John Hillary

John Hillary is Senior Vice President at JDA.media, where he leads national sales and strategy initiatives focused on helping media partners grow revenue through fully integrated, results-driven marketing solutions — including broadcast television, CTV/OTT, and targeted digital campaigns.

Since 2006, John has worked directly with thousands of small-to-medium-sized businesses, developing high-performing advertising strategies that consistently deliver measurable results.

His expertise spans a wide range of platforms, with a strong focus in recent years on streaming television, paid digital media, and data-driven audience targeting.

John began his media career with New Revenue Solutions (NRS) in Atlanta, GA, consulting for 25 different media outlets across the U.S. and Canada. As one of NRS Media’s lead consultants, he guided television, radio, cable, print, and digital partners in building innovative marketing programs that helped hundreds of local advertisers grow their businesses.

His success in revenue development led him to WCIU-TV in Chicago, where he served as an Account Executive, collaborating with local, regional, and national advertisers to create competitive, effective campaigns in one of the country’s largest media markets.

John joined JDA.media in 2017 as a Senior Marketing Strategist and was promoted to Senior Vice President in 2023. In his current role, he works closely with media companies, sales teams, and local business owners nationwide to generate new business opportunities through smart, modern marketing strategies that blend traditional and emerging platforms.

A native of Grand Rapids, Michigan, John is a graduate of the University of Michigan and a lifelong Wolverines fan.

He lives in Roswell, Georgia, with his wife Katie and their three children, Nora, Henry and Jules.

 

 

About Billie Adkins

Billie Adkins is a Senior Marketing Strategist for JDA.media.

She is known for her sharp strategic insight and creative horsepower, creating strategies that get dramatic results for advertisers.

Decision-makers and owners value Billie’s candor, curiosity, and ability to ask the kind of provocative questions that lead to the development of distinct and effective media campaigns. Campaigns that demand attention and drive consumer action.

With over 30 years in the media industry, Billie Sue Adkins has cultivated a comprehensive professional background, holding a range of leadership and management positions in sales. Her career began in news and sports broadcasting, later expanding into key roles in station promotion and market research.

This broad foundation equipped Billie with a deep understanding of both content creation and audience engagement, as well as the operational and strategic aspects of media management.

Billie’s leadership style reflects the JDA.media philosophy: every business is unique – and so are the pathways to success.

She leverages all media platforms to drive results for local businesses. Billie ensures each campaign is optimized for format, placement, and performance. Her expertise in digital strategy allows her to fine-tune messaging, targeting, and delivery for precision results, helping businesses maximize reach, relevance, and revenue.

Billie resides in Ohio with her husband Mark and two children, Kara and Seth.  She spends her free time watching her kids play sports or traveling with her family.