Team JDA.media

Angela Betasso

President

angela@JDA.media

Angela's Bio

Thomas Ray

EVP, Training & Development

tom@JDA.media

Tom's Bio

Patrick Norris

EVP, Automotive Expert

pat@JDA.media

Pat's Bio

Jim Stoos

SVP, Revenue Drives

jstoos@JDA.media

Jim's Bio

John Hillary

SVP

jhillary@JDA.media

John's Bio

Brittany Tomjanovich

Operations

brittany@JDA.media

Brittany's Bio

Matt Snelson

Media Manager

matt@JDA.media

Matt's Bio

Julie Martinez

Client Relations

julie@JDA.media

Julie's Bio

JDA.media Senior Marketing Strategists

Our team works one-on-one with business owners across the country to develop specific marketing strategies that deliver advertising IMPACT and RESULTS. Our successful Senior Marketing Strategists bring years of sales and marketing expertise to help your business grow.

Billie Adkins

Senior Marketing Strategist

billie@JDA.media

Billie's Bio

Holly Allen

Senior Marketing Strategist

holly@JDA.media

Holly's Bio

Margie Chilson

Senior Marketing Strategist

margie@JDA.media

Margie's Bio

Ken Marks

Senior Marketing Strategist

kmarks@JDA.media

Ken's Bio

Meet Founder Jim Doyle

 

“During his career, Jim led sales teams, developed businesses, and wrote an admired series of books, all while helping thousands of local companies reach their goals. With the help of a dedicated staff of professionals, Jim led Jim Doyle & Associates – now JDA.media – to become recognized as the most respected sales consulting and revenue development firm in the television and digital media business. Taking the reins in January 2020, I knew it was a special company, in no small part due to his immense legacy for innovation and dedication to excellence, which continues to this day.”

-Angela Betasso, JDA.media President

About Ken Marks

Ken Marks is a Senior Marketing Strategist for JDA.media

Ken has spent the last 30+ years working closely with hundreds of small and mid-sized business owners and ad agencies, helping them navigate and leverage the ever-changing media landscape of television, streaming TV, digital, and radio.

Marks began his career in radio advertising in Central Florida. He spent 15 years at Gross Communications where he became the VP/GM of the company’s radio, print, and digital divisions. He went on to manage several more stations at Cox Media Group where he hired, managed, and trained the first digital-only sales team.

Ken then spent nearly 10 years as a marketing consultant with the Hearst Corporation at WESH 2 NBC and Hearst Digital in Central Florida. He earned the company’s prestigious Eagle award three times, given to the most valuable marketing consultant in each market that achieves all goals and consistently demonstrates an expertise in digital and television marketing.

In 2013, Ken launched Marks Media Group, Inc., a marketing agency specializing in web design, SEO, SEM, traditional and digital advertising. His expertise in digital is quickly extending to the world of AI. With a working knowledge of tools like n8n, Bubble, and Zapier, his goal is to build automated workflows that make businesses and marketers more productive.

For several years, Ken and his wife Jennifer owned a successful retail franchise called “Once Upon a Child.” They also own and manage several short and long-term rental properties. Ken has a unique ability to relate to business owners and knows exactly what it is like to invest money in advertising.

Marks grew up in St. Louis, Missouri and graduated from Missouri State University. He and Jennifer reside in Orlando, Florida and have two boys and a girl (a Marine pilot in-training, a Sophomore at the University of Florida, and a beautiful 13-year-old daughter and MVP volleyball player).

When not working Ken loves to spend time with his family, boat, and fish on Lake Conway, play guitar, piano, and attempt to build just about anything.

About Brittany Tomjanovich

Brittany Tomjanovich is the Director of Client Services & Operations at JDA.media.

 Since entering the media industry in 2011, Brittany has built her career around operational excellence, strategic thinking, and a relentless focus on making systems work smarter. She thrives behind the scenes—connecting dots, refining processes, and strengthening the systems that power broadcast success.

 Her career began at WKOW, Madison’s ABC affiliate, where she quickly advanced from sales assistant to a key member of the station’s sales and programming operations. She later served as Broadcast Group Sales Coordinator at Quincy Media Inc., training support staff across 16 markets and acting as a vital liaison to executive leadership.

 Today, Brittany plays a critical role in shaping both the client experience and operational infrastructure at JDA.media. Whether optimizing internal systems or contributing to client-facing strategy, she’s valued for her creative problem-solving, sharp attention to detail, and ability to turn complex challenges into smooth, scalable solutions.

 A proud graduate of the University of Wisconsin–Madison (On Wisconsin!), Brittany lives in Blue Mounds, WI, with her husband, Tyler, and their two children, Hailey and Mason.

 A quirky, outdoorsy introvert with a creative streak and a soft spot for sasquatch, she brings a calm, curious energy to everything she takes on. Whether she’s balancing a busy family schedule, exploring the outdoors, or diving into her latest craft or home project, she’s forever in motion—finding joy in the little things along the way.

 

About Margie Chilson

Margie Chilson is a Senior Marketing Strategist for JDA.media.

Her vast experience includes over three decades in broadcast television and digital sales marketing, working in and with multiple markets and affiliations including Dallas-Fort Worth at WFAA, Denver at KUSA-KTVD, KMGH, KWGN, and as a team manager at Millennium Television Sales in Dallas.

Margie’s years as a local seller were award-winning and inspiration for her jump to JDA.media. She exceeded new business and digital goals on a consistent basis at Belo Corp, Scripps, Tribune, and TEGNA Inc. stations.

A true innovator, Margie pioneered job-sharing positions in Dallas and Denver, balancing hectic work schedules and family, paving the way for working parents with careers in media sales.

Margie is well known and respected for her diligence, drive, and new business results utilizing both linear and digital video. She embraces the changing media environment and implements ChatGPT into the creative process.

Due to her years in the business as an account executive and sales leader, she knows the station environment well and can easily relate to local sellers as well as the most senior managers.

An alum of Oklahoma State University who graduated with Honors in Journalism Advertising, Margie boasts an outstanding track record of helping business owners strategically grow their revenue through broadcast, streaming and digital solutions.

Margie and her husband Tim have been married since 1998. The couple live in Morrison, CO, a suburb of Denver. Their son, Ryan, recently graduated from the University of Colorado Boulder, and their daughter, Mary, is attending Boise State University. 

In her spare time, Margie enjoys travel, hiking the picturesque Rocky Mountains, cooking, watching movies, and seeing concerts at Red Rocks Amphitheater.

 

 

 

 

 

About Jim Stoos

Jim Stoos is SVP, Revenue Drives at JDA.media.

For over 25 years, Jim has crafted successful marketing programs for thousands of local businesses.

Jim’s expansive media experience has been filled with delivering significant advertising results utilizing broadcast, digital, cable, and radio.

His specialty is helping small-to-medium-sized businesses address sales and marketing challenges while developing game-changing strategies with real-world creative solutions.

Prior to joining JDA.media, Jim held strategic media leaderships positions such as Local Sales manager, General Manager, and Regional Vice President at broadcast television and cable companies in the Midwest.

As a RVP Jim helped launch a successful suite of digital marketing solutions for his sales division. It was here he developed a deep knowledge of how to best leverage various digital platforms and solutions.

Since joining JDA, he has used his experience, marketing knowledge, and JDA.media’s foundational marketing principles, to help sellers and media marketers develop growth campaigns. Each one having positively impacted local business owners’ success. 

Jim lives in Bettendorf, Iowa, with his sweetheart Stacy, and his two sons.

For years he has worked as a dedicated member of Iowa’s Big Brothers Big Sisters program. Jim was a multi-sport college athlete and today enjoys running in competitive track meets for “old guys”.

In his spare time Jim enjoys working out with his boys (both scholarship track athletes at St. Ambrose University in Davenport), fishing, camping, and riding horses with Stacy.

 

 

 

 

holly allenAbout Holly Allen

Holly Allen is a JDA.media Senior Marketing Strategist.

With over 30-years in the media industry, including five plus years as President & General Manager of FOX23 and MY41 in Tulsa, OK, Holly has developed a deep expertise in many facets of media. However, her true passion is working directly with local businesses.

Her “no box” thinking and creative mind allow her to design effective marketing strategies that drive significant results.

Holly believes the first step to helping a local business grow is to “peel back the layers”, uncovering their unique needs, goals, and opportunities. Next, she formulates and executes a thorough, well-rounded marketing plan that exceeds their expectations.

She enjoys the brainstorming process and seeing clients get enthusiastic when her strategies bring their business to unprecedented levels of success.

In addition, Holly embraces all technology, including AI, and leverages well various digital marketing extensions for her clients.

Experts say the greatest predictor of success is past success, which rings especially true with Holly’s career. She started in media at an advertising agency, moved into local broadcast sales and marketing and quickly rose through the ranks into leadership roles.

Most recently Holly founded All-en Media, LLC, where she works with local business clients in various categories, including auto, banking, and retail.

A proud graduate of Oklahoma State University, she lives in Tulsa, OK. Her daughter, Lila, attends the University of Michigan in Ann Arbor and her son, Henry, a Michigan grad lives in NYC, New York.

Holly enjoys long outdoor walks and hikes, visiting with family and friends, and volunteering her time to local causes.

 

About John Hillary

John Hillary is Senior Vice President at JDA.media, where he leads national sales and strategy initiatives focused on helping media partners grow revenue through fully integrated, results-driven marketing solutions — including broadcast television, CTV/OTT, and targeted digital campaigns.

Since 2006, John has worked directly with thousands of small-to-medium-sized businesses, developing high-performing advertising strategies that consistently deliver measurable results.

His expertise spans a wide range of platforms, with a strong focus in recent years on streaming television, paid digital media, and data-driven audience targeting.

John began his media career with New Revenue Solutions (NRS) in Atlanta, GA, consulting for 25 different media outlets across the U.S. and Canada. As one of NRS Media’s lead consultants, he guided television, radio, cable, print, and digital partners in building innovative marketing programs that helped hundreds of local advertisers grow their businesses.

His success in revenue development led him to WCIU-TV in Chicago, where he served as an Account Executive, collaborating with local, regional, and national advertisers to create competitive, effective campaigns in one of the country’s largest media markets.

John joined JDA.media in 2017 as a Senior Marketing Strategist and was promoted to Senior Vice President in 2023. In his current role, he works closely with media companies, sales teams, and local business owners nationwide to generate new business opportunities through smart, modern marketing strategies that blend traditional and emerging platforms.

A native of Grand Rapids, Michigan, John is a graduate of the University of Michigan and a lifelong Wolverines fan.

He lives in Roswell, Georgia, with his wife Katie and their three children, Nora, Henry and Jules.

 

 

About Billie Adkins

Billie Adkins is a Senior Marketing Strategist for JDA.media.

She is known for her sharp strategic insight and creative horsepower, creating strategies that get dramatic results for advertisers.

Decision-makers and owners value Billie’s candor, curiosity, and ability to ask the kind of provocative questions that lead to the development of distinct and effective media campaigns. Campaigns that demand attention and drive consumer action.

With over 30 years in the media industry, Billie Sue Adkins has cultivated a comprehensive professional background, holding a range of leadership and management positions in sales. Her career began in news and sports broadcasting, later expanding into key roles in station promotion and market research.

This broad foundation equipped Billie with a deep understanding of both content creation and audience engagement, as well as the operational and strategic aspects of media management.

Billie’s leadership style reflects the JDA.media philosophy: every business is unique – and so are the pathways to success.

She leverages all media platforms to drive results for local businesses. Billie ensures each campaign is optimized for format, placement, and performance. Her expertise in digital strategy allows her to fine-tune messaging, targeting, and delivery for precision results, helping businesses maximize reach, relevance, and revenue.

Billie resides in Ohio with her husband Mark and two children, Kara and Seth.  She spends her free time watching her kids play sports or traveling with her family.

 

About Patrick Norris

Patrick Norris is Executive Vice President at JDA.media and serves as the company’s lead Automotive Expert.

With decades of experience in automotive retail and marketing, Pat helps local businesses grow revenue through smart, results-driven media strategies.

Prior to joining JDA.media, Pat spent 16 years as Managing Partner of Norris Auto Group, running five dealerships and two motorsports stores in Cleveland, Ohio. As a JDA.media client during that time, he grew his business over 25%, delivering millions in additional revenue for shareholders.

As Pat explains, “I believed so much in the JDA.media marketing philosophy, and saw the success it brought my businesses, that I joined the company.”

Pat knows the pressure of managing advertising budgets; understands the hard decisions a business owner makes in spending and the need to see quantifiable results.

This real-world experience working with countless media reps helped Pat quickly learn how to separate meaningful investments from marketing “noise”.

He brings that same sharp decision-making lens to today’s evolving media landscape and helps clients cut through the complexity and confidently apply technology, platforms and data in ways that drive measurable results.

A Michigan State graduate and an alum of the General Motors School of Retail Management, Pat is also the proud recipient of the 2004 Time Magazine Quality Dealer Award.

He resides in Sarasota, FL, where he enjoys fishing, golfing, motorcycle touring, boating, and spending time with his two accomplished daughters.

 

About Tom Ray

Tom Ray is JDA.media Executive Vice President.

Tom brings more than 40 years of local media experience and success to bear. His diverse and extensive working knowledge of radio, television, cable, streaming, digital marketing and development, and digital media give him a unique perspective in driving results for local advertisers.

For the last 20 years, Tom has traveled the country 25-plus weeks a year, helping sales teams and advertisers discover what works, and what does not, in local advertising.

His immensely popular book, Branding is OUT, Results are IN! Lessons for the LOCAL Advertiser, is a well-respected hit with sales and marketing professionals and achieved Amazon bestseller status.

Tom released his second book, Recession Lessons: Selling Through Adversity in May of 2020 to help media professionals survive and thrive during the pandemic.

A favorite speaker at the National Association of Broadcasters conferences and at various programs and seminars, Tom’s keynote topics include selling and marketing based on current conditions, leadership lessons and, most recently, AI adoption for media sellers.

Tom is a member of the National Speakers Association and has earned the Certified Speaking Professional (CSP) designation.

Whether it is at NAB, a State Broadcasters Association event, or in front of a group of local advertisers, Tom delivers thought-provoking content wrapped in an entertaining, high-energy persona.

Tom and Darlene, his wife of more than 35 years, reside in Sarasota, FL and enjoy the Suncoast lifestyle. They are proud parents of four successful young men.

 

 

 

 

 

 

 

 

About Angela Betasso

Angela Betasso is President of JDA.media

JDA.media is a nationally recognized revenue development firm, dedicated to driving significant advertising revenues for local media organizations.

Prior to joining JDA.media, Angela served as Chief Revenue Officer of Tribune Broadcasting, where she led a 500+ salesperson organization in the generation of profitable revenues across multiple media platforms. In 2019, the year Tribune Broadcasting sold, advertising supported revenues exceeded $1.4 billion, having shown steady new and incremental growth during her five-year leadership tenure.

Angela’s strength comes from her ability to leverage technology, relationships, a transparent communication style, an ability to align structure and company goals, and a passion for making revenue generation a simple and repeatable process.

Prior to Tribune, Angela held executive positions at Gannett (TEGNA) and Belo Corp as their Senior Vice President of Sales. Starting her media career as a sales assistant, Angela quickly rose to seller, sales leader and senior leadership. She’s crisscrossed across the country with Katz Media, as the VP/Director of Sales at WFAA-TV, and her corporate roles - from New York to Los Angeles, Atlanta to Seattle, Detroit to Dallas to Chicago and back.

A former member of the TVB Executive Board, Angela has received numerous media honors, including the 2012 American Women in Media’s Silver Award of Excellence and Television Week’s 2008 TV Managers of the Year Award, Southwestern Region.

She has a proven track record of growing, and creating, incremental revenue streams, and a clear vision of how to create win-wins in the ever-changing local media landscape.

Angela lives with her wife and son in Dallas, Texas, where she enjoys being a ‘soccer mom’, playing with new technology, and traveling.

 

jim doyleThe founder of JDA.media, Jim Doyle has spent nearly 50 years in the radio and TV business. As Jim is fond of saying, “In that time I’ve seen a lot of good, a little bad and only one serious ugly (which turned out to be a huge gift)”.

Jim’s roots are in Maine, where he began his career in 1972 (and to this day he remains an avid Boston Red Sox baseball fan). He got his professional start as an eager young car salesman who fell into television as an Account Executive with “no list and no skills,” as he’s framed it. From owning an advertising agency to co-owning multiple television stations and a New York radio station to starting his own successful company, Jim’s path has been exciting and rewarding.

His legacy company started in 1991 when Jim set out on his own as a sales trainer. As his selling philosophies gained traction within the industry, he expanded, changed the company’s name from Top Performance Selling to Jim Doyle & Associates. “It sounded like there were more of us than there truly was at the time,” he laughs.

Firmly established as a highly sought after consultant and sales trainer, Jim produced and conducted national conferences on selling to healthcare providers, automotive dealers, and other key advertising verticals. These were must-attend events for broadcasters around the country. Over the years Jim also wrote two books and published the successful newsletter, “Auto Revenue Insights,” which became the media industry’s top source for information about the car business.

As a member of the National Speakers Association, he has achieved the prestigious Certified Speaking Professional (CSP) designation.  His sense of humor coupled with real-world experience made Jim one of the most requested speakers in the history of the National Association of Broadcasters conferences.

Jim’s books are required reading among savvy media pros including Don’t Just Make a Sale… Make a Difference, and Prime Time: Transforming Your TV Sales Staff Into A Sales FORCE.

Today, while he continues to serve as a JDA.media board member Jim has left the day-to-day involvement of the company.  His new book, Selling with a Servants Heart, will be released in early summer 2021, and Jim plans on continuing to speak and conduct workshops to support the book’s message. He is also spending more time serving others including a commitment to helping the homeless community in Sarasota where he lives with his wife Paula.

matt snelsonAbout Matt Snelson

Matt Snelson is Digital Media Manager at JDA.media.

Bringing over 30 years of experience in video production, editing and digital content creation, Matt is the JDA.media magician bringing the company’s expert content to life.

Matt also serves as the company’s digital glue – from leading the various technology integrations to managing the company’s web presence to running point on IT issues.

A creative problem-solver with technical expertise, Matt plays a critical role in shaping JDA.media’s visual identity. And his versatility and commitment to quality have made him an essential part of JDA.media.

Before joining JDA.media, Matt spent nearly two decades at Watrous Video Productions in Sarasota, where he served as Director of Operations, Senior Editor, and Senior Videographer. His work there laid the foundation for his well-rounded skill set and passion for storytelling.

Matt lives in Sarasota, FL, with his wife, Stephanie, their two children, Chase and Ashlyn, and two dogs.

Outside of work, he’s an enthusiastic home chef, avid camper, and die-hard Tampa Bay sports fan – cheering on the Buccaneers, Rays and Lightning any chance he gets.

 

About Julie Martinez

Julie Martinez is a Client Relations specialist at JDA.media.

With an accomplished history in media, and a background in sales, marketing, promotion, as well as operations, Julie brings special insights and dedicated customer service to JDA.media clients.

She worked for more than a decade in the radio business, which included positions in promotion and special events. She also served as the personal assistant to nationally syndicated morning radio host, Kidd Kraddick.

Prior to her radio career, Julie worked as a publicist for 20th Century Fox and at the historic Granada Theater in Dallas, Texas.

Julie joined JDA.media from EarthX, and international nonprofit environmental forum which presents the world’s largest Earth Day exposition on an annual basis.  Prior to EarthX, Julie was the Brand Manager at American Mensa.

While at JDA.media, Julie has helped local media sellers secure well over $1 million in linear, OTT, and digital sales revenue as the “behind the scenes” lead and coordinator of JDA’s service helpme@jda.media.

A native Texan, and graduate of the University of Texas at Arlington, Julie loves concerts, music, and movies, as well as her Nikon camera.

Thanks to her husband Tony, she is beginning to enjoy running. Julie says U2, the Foo Fighters, Al Green, and Marvin Gaye make “her world go ‘round.”

As pop-culture geeks, Julie and Tony, enjoy reruns of The Office, Frazier, the movie awards season, and cooking.