by Angela Betasso | Oct 18, 2020 | Prime Time
“When the tide goes out, you can see who is swimming naked.” I’m reminded of this phrase as I think about folks handling the huge tide of political dollars. The tide is in, and sadly, it will inevitably go out. For many, this is yet another test of sales leadership,...
by Angela Betasso | Jul 12, 2020 | Prime Time
Most sales leaders and successful salespeople have a high level of conscientiousness, are achievement-oriented, and curious. They are probably most inspired when connecting with others, creating a sense of purpose, learning, and a feeling of accomplishment. It’s no...
by Angela Betasso | May 17, 2020 | Coronavirus Crisis, Local marketing, Prime Time
Dear Local Media Director, We’ve been talking about Phase 2 for a bit now, pivoting priority. And I’ve seen you do good work adjusting and customizing the Local marketing plans for your clients and brands. Your ability to shift quickly, pinpoint where the action is,...
by Angela Betasso | May 3, 2020 | Coronavirus Crisis, Prime Time
Angela Betasso, President, and Billie Adkins, Senior Marketing Consultant. Co-workers sitting at established home-work stations. Same information relayed in morning virtual meetings replayed again in the afternoon ones—hardly repackaged and not much new. Another day,...
by Angela Betasso | Apr 26, 2020 | Coronavirus Crisis, Prime Time
In 2008, I was a General Sales Manager at a large market broadcast affiliate. And I distinctly remember feeling the weight of my world—a local station and our digital platforms—heavy across my shoulders. As with many other companies during that difficult time, we...
