Double Rainbow All the Way

Double Rainbow All the Way

When I’m dealing with a difficult situation, I need to focus my energy away from the negative to the positive. I have been leading sales teams for much of my career. Which means I have been telling people what to do for over 20 years. As a JDA.media Senior Marketing...
Make New Business Fun

Make New Business Fun

Prospecting new business is paramount to the success of stations, and it’s the job of leadership to ensure the team doesn’t let it get pushed aside and forgotten. But finding new ways to motivate and challenge your team to be excited about doing it can be an art form....