by Perry Kapiloff | Apr 10, 2023 | Prime Time
Next time a persistent telemarketer gets you on the phone, instead of feeling annoyed … start a conversation. You could be talking to your next star seller. I recently worked with a new seller, “Bob,” who had started only 6 weeks earlier. He knew absolutely...
by Tom Ray | Mar 27, 2023 | Prime Time
How persuasive is speed when a consumer is deciding where to make a purchase? Turns out… very… Jay Baer, one of my favorite marketing gurus, conducted a study on Consumer Patience, and the results revealed this not-so-surprising statistic: “64% of customers say speed...
by John Hillary | Mar 22, 2023 | Prime Time
A confused buyer buys nothing. As leaders, we must constantly be on the lookout for confusing messages, complicated positioning and the like—this is especially true in the digital sales space, despite most of us selling many digital solutions for the last 20 years....
by Phil Bernstein | Mar 2, 2023 | Prime Time
It was the end of an extended chase. In early 2021, a longtime client underwent a management change and the new marketing director canceled everything with us. For nearly 2 years I’d been trying to build a relationship with the new guy. Phone calls, emails, a meeting...
by Angela Betasso | Feb 8, 2023 | Prime Time
I believe front-line leaders are key to a station’s productivity, culture, and success … and their role’s value cannot be overstated. LSMs and DSMs, our own front-line managers, are the ones who ‘make it happen’—communicating between upper management and...