by Pat Norris | Dec 28, 2021 | Prime Time
It’s a staple of the JDA.media teaching philosophy—the diagnosis call is about uncovering a prospect’s needs and determining if your products can help them grow their business. It is not about selling your station or package. How that works to engage a prospect and...
by Angela Betasso | Jun 28, 2020 | Prime Time
In thinking about the economic rebound, what type of local businesses to target and what consumer demographic will play outsized roles in it, Baby Boomers, and Gen Xers quickly come to mind. Why? Discretionary monies and the two group’s historic impact on the economy...
by Angela Betasso | May 28, 2020 | Prime Time
For the last 10-11 weeks, we’ve been urging Empathy as the proper approach in discussions with advertisers and prospects. And over the last 5-6 weeks, we added the additional layer of Pivoting. Pivoting with advertisers—bringing real-world solutions and examples to...
by Angela Betasso | May 17, 2020 | Coronavirus Crisis, Local marketing, Prime Time
Dear Local Media Director, We’ve been talking about Phase 2 for a bit now, pivoting priority. And I’ve seen you do good work adjusting and customizing the Local marketing plans for your clients and brands. Your ability to shift quickly, pinpoint where the action is,...
by Angela Betasso | May 3, 2020 | Coronavirus Crisis, Prime Time
Angela Betasso, President, and Billie Adkins, Senior Marketing Consultant. Co-workers sitting at established home-work stations. Same information relayed in morning virtual meetings replayed again in the afternoon ones—hardly repackaged and not much new. Another day,...