UpgradeSelling: Market-Exclusive Revenue Generator
UpgradeSelling is JDA.media’s market-exclusive revenue system for local media companies. Through five integrated revenue lanes – expertise, strategy, tools, support and thought leadership – we work alongside your team to create demand, win more business and drive measurable growth.
Generate New and Incremental Demand
Powered by expert insight, in-market revenue drives, and proven tools to uncover opportunities.
Lead Stronger Business Conversations
Backed by real-time support, coaching, and frameworks that elevate every seller interaction.
Improve Closing Rates
Driven by disciplined execution, better positioning, and tools that remove friction from the process and close faster.
Close Larger Deals
Enabled by strategic thinking, deeper discovery, and solutions built to earn even greater investment by asking for more.
“We don’t just train and provide tools. We close for you.”
Angela Betasso, President – JDA.media
Frequently Asked Questions
Answers to common questions about the UpgradeSelling
How is UpgradeSelling Different from Traditional Sales Training or Consulting?
Most programs advise. UpgradeSelling experts execute.
• We Fly into market and embed with your team
• We Model best practices live, not in theory
• We Do the heavy lift — CNA, recommend strategy, and the close!
• We Know what closes and who is buying in real-time, and pay it forward with your prospects, clients and sellers.
Where Do Your Weekly And Quarterly Leads Come From?
We deliver curated, high-probability targets, that include:
• The right businesses to call on now
• Business math (LTV, margins, breakeven)
• Valid Business Reasons (VBRs) to open doors
• Messaging frameworks that convert conversations into meetings
We replace “who should I call?” with “here’s how you win.”
How Current and Relevant is Your Approach?
Everything we bring is field-tested and happening now.
Because we are actively selling and closing in markets today we know:
• What categories are spending right now
• What messaging is breaking through
• Where deals are stalling — and how to move them
You’re not getting theory, you’re getting real-time market intelligence.
Why Wouldn’t Every Market Do This?
Fair question. The reality is — this model isn’t for everyone.
UpgradeSelling requires:
• Sales Managers who lead by example, ”own” and welcome partners to help hit goals, and who are serious about generating new demand
• Sellers who are held accountable for generating new and incremental revenue, and their compensation is aligned to drive behavior
• Staff size allowing sufficient seller capacity to spend meaningful time in the field generating new demand.
Simply put:
If your team and structure are built to create and close new demand, this delivers. If not, it won’t.
How is JDA Compensated And What Kind Of Results Should We Expect?
We operate on a flat annual fee — simple and aligned.
- No commissions, No revenue share, No upside participation.
You keep 100% of the revenue generated, ensuring total alignment around growth.
Typical ROI ranges from 6:1 to 15:1 depending upon market size, staff size and engagement.
Can We Speak With Current Clients or Partners?
Yes, and we encourage it.
We’ll connect you with leaders currently using UpgradeSelling so you can hear firsthand:
• What results they’re seeing
• How the partnership works day-to-day
• Where it’s made the biggest impact
Unlock the Revenue Potential of UpgradeSelling
Schedule a consultation and see how the UpgradeSelling program can drive measurable advertising revenue for your media organization.