By Tom Ray
Recession Lessons
Selling Through Adversity
When the marketplace changes overnight, local businesses and their media partners need more than reassurance—they need a path forward. Tom Ray shares field-tested lessons on sales, advertising, leadership, and resilience to help teams stay focused and continue moving toward recovery.
By Tom Ray
Recession Lessons
Selling Through Adversity
When the marketplace changes overnight, local businesses and their media partners need more than reassurance—they need a path forward. Tom Ray shares field-tested lessons on sales, advertising, leadership, and resilience to help teams stay focused and continue moving toward recovery.
Best Selling Author
Tom Ray
Tom Ray is Executive Vice President of JDA.media and brings over 40 years of experience in local advertising. Throughout his career, he has worked across radio, television, streaming video, and digital marketing, helping media sales teams and local businesses turn advertising strategies into measurable results.
For more than 20 years, Tom traveled the country working directly with advertisers and sales organizations, sharing what works—and what does not—in today’s local advertising landscape. His philosophy is simple: “I don’t win Addys; I focus on results.”
Tom is the author of the Amazon bestseller Branding Is OUT, Results Are IN! Lessons for the LOCAL Advertiser and Recession Lessons: Selling Through Adversity. A Certified Speaking Professional and member of the National Speakers Association, he delivers practical, thought-provoking content with an entertaining, high-energy style.
Tom and his wife, Darlene, live in Sarasota, Florida and enjoy spending time with their four sons.
