Audio Downloads
Chapter 1 “I’ve Been Everywhere, Man”
Chapter 3 The Myth Of The 3 Frequency
Chapter 4 “Frequently Does NOT Equal Frequency”
Chapter 5 “To Do List” Advertising
Chapter 6 Don’t Chase The Extremes
Chapter 7 I Hate Adults, 25-54
Chapter 8 Determining Your Core
Chapter 11 Find Your “One Thing”
Chapter 12 “It’s Our Customer Service That Makes The Difference!”
Chapter 13 “The Sixty Day Walk On It Warranty”
Chapter 14 Branding Is OUT, Results Are IN!
Chapter 19 Own The Domain To Own The Position
Chapter 20 Create Kohlossal Events!
Chapter 21 Have A Chicken Little In Your Ad!
Chapter 22 Write Your Ads To Be PULLED!
Chapter 23 Weak Offer, Weak Results. Spectacular Offer, Spectacular Results
Chapter 24 Sunday, Sunday, Sunday!
Chapter 25 Five Lessons On How To Sell Consumers From The Home Shopping Network
Chapter 26 The Biggest Mistake Most LOCAL Advertisers Make…..
Chapter 28 Don’t Chop Down Your Trees Before They’ve Had A Chance to Grow!
Chapter 29 Beat The Buying Cycle.
Chapter 30 “How’d Ya Hear About Us?”
Chapter 31 Three Tips Moving Forward