by Jim Stoos | Jan 24, 2023 | Prime Time
The sky is falling, the sky is falling. If you have a ‘chicken little’ seller or client who thinks that the world is going to collapse due to a recession, inflation, or the like … here’s a bit of perspective to share: Let’s look at historical recession data in...
by John Hillary | Jan 10, 2023 | Prime Time
A significant portion of an account executive’s job is dealing with situations that are inherently uncomfortable: discussing a client’s budget, consistently calling to follow up with prospects, and dealing with the silence that often comes after asking for the order....
by John Hillary | Oct 4, 2022 | Prime Time
Here’s a tip for media sellers to remember before presenting their next marketing strategy. One of the most effective responses to a complex or difficult question is often … a question. We’ve all been guilty of losing sales because we blurt out answers to customer...
by John Hillary | Sep 1, 2022 | Prime Time
When it comes to closing, how we speak is often more important than what we say. Before every presentation, I ask myself, “What’s my tone for this client?” The question reminds me to consider THEIR personality style and how I can best match it to keep them engaged....
by Pat Norris | Aug 25, 2022 | Prime Time
What would you do in this scenario? You’ve got a new seller on your team. They’re gung-ho to close new business. On one of their reach outs, they talk to a business owner who’s receptive to a meeting. During the initial conversation, he tells the seller he’s got a...