by Jim Stoos | Jan 24, 2023 | Prime Time
The sky is falling, the sky is falling. If you have a ‘chicken little’ seller or client who thinks that the world is going to collapse due to a recession, inflation, or the like … here’s a bit of perspective to share: Let’s look at historical recession data in...
by Angela Betasso | May 28, 2020 | Prime Time
For the last 10-11 weeks, we’ve been urging Empathy as the proper approach in discussions with advertisers and prospects. And over the last 5-6 weeks, we added the additional layer of Pivoting. Pivoting with advertisers—bringing real-world solutions and examples to...
by Angela Betasso | Apr 26, 2020 | Coronavirus Crisis, Prime Time
In 2008, I was a General Sales Manager at a large market broadcast affiliate. And I distinctly remember feeling the weight of my world—a local station and our digital platforms—heavy across my shoulders. As with many other companies during that difficult time, we...
by Jim Doyle | Apr 17, 2020 | Coronavirus Crisis, Prime Time
I don’t know about you, but this coronavirus crisis has lost its novelty for me. This is the longest time I’ve not been on an airplane in 30 years. And, as much as I’d like to be heading somewhere next week—a goal my wife would also approve of—I think it’s unlikely...
by Angela Betasso | Mar 30, 2020 | Coronavirus Crisis, Prime Time
By Angela Betasso, President, and Jim Stoos, Senior Marketing Consultant. We don’t believe anyone could have foreseen what is happening now, when putting together 2020 budgets and plans last year. And yet, as unpredictable as it is right now, there are a few things...