JDA.media Senior Marketing Consultants

Who’s Who

JDA.media Senior Marketing Consultants work one-on-one with business owners across the country to develop specific marketing strategies that deliver greater advertising IMPACT and RESULTS. The members of our SMC team come from diverse backgrounds, and all bring years of sales and marketing expertise to help businesses grow and prosper.

Billie Adkins

Senior Marketing Consultant

Holly Allen

Senior Marketing Consultant

Margie Chilson

Senior Marketing Consultant

John Hillary

Senior Marketing Consultant

Wendy Hosterman

Senior Marketing Consultant

Perry Kapiloff

Senior Marketing Consultant

Jarrett McConnico

Senior Marketing Consultant

Jim Stoos

Senior Marketing Consultant

We make you money. We make you better.

JDA.media Senior Marketing Consultants work one-on-one with business owners across the country to develop specific marketing strategies that deliver greater advertising IMPACT.  The team comes from diverse backgrounds, and all bring years of marketing expertise to help your business grow. One of our Senior Consultants will partner with your organization to meet one-on-one with you, along with your sales representative, to understand your business needs and then design an effective, individualized plan that will get RESULTS.  This year our Senior Marketing Consultants will visit over
4,000 businesses all over America.

When you’re deciding how to grow your business, do you find yourself stumped by questions such as these?

  • How can I really separate myself from my competitors?
  • Is my marketing message consistent with how customers view me?
  • How will reaching customers change in the new media landscape?
  • How can I lower the cost of my new client acquisition?
  • How do I determine Return On Investment (ROI)?

Every business is in search of an advantage in today’s marketplace.  JDA.media will help you answer the questions above, and secure your competitive advantage.  It will be your lucky day when a JDA Consultant visits with you.

Feel free to reach out anytime.

4376 Independence Court
Suite B
Sarasota, FL  34234

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billie adkinsBillie Adkins is a Senior Marketing Consultant for JDA.media.

She is an expert at crafting innovative, creative strategies that get dramatic results for advertisers.

Decision-makers appreciate Billie’s unique ability to ask the kind of provocative questions that lead to the development of distinct and effective video and/or digital creative to grab viewers’ attention and drive consumer action.

Through her 25-plus years in media, Billie has developed an extensive professional portfolio with a depth of experience that includes a variety of management positions in sales and important posts in news, production, station promotion, and market research.

As a General Sales Manager at WDTN, the NBC affiliate in Dayton, Ohio, she led a multimedia marketing team who specialized in achieving clients’ marketing and operational goals with a client-centric approach.

She embodies all aspects of the JDA.media philosophy recognizing each business is unique with its own challenges and opportunities. In order to build a results-driven advertising plan for clients, Billie knows you must first understand the business and then formulate a strategy to make the company stand out from competitors.

Billie resides in Carlisle, Ohio, with her husband and two children. When not traveling the country for JDA.media, helping business owners increase their sales, she enjoys family time, reading, and coaching soccer, often cheering for kids who need a special someone in the stands just for them.



John Hillary is a JDA.media Senior Marketing Consultant.

Since 2006, he has worked directly with hundreds of small-to-medium-sized businesses, developing fully-integrated, results-driven media marketing strategies that have consistently helped meet and exceed goals.

John began his career with NRS Media in Atlanta, working as a Project Manager, closely analyzing market trends and sales data for the company’s multi-phase programs.

He was soon promoted to one of NRS Media’s lead consultants, working as an Account Director. In his role, John helped hundreds of local businesses grow through innovative and creative advertising campaigns.

During his tenure with NRS, John consulted for 25 different media outlets in television, digital, radio, cable, and print, in over 20 markets throughout the U.S.

Due to his success at helping businesses and stations drive revenue, he was recruited to join WCIU-TV, the CW affiliate in Chicago, as an Account Executive.

There, he worked with local companies and national chains, collaborating on innovative ways to make messages resonate with customers in a large, competitive marketplace.

John’s energy, passion, creativity, and understanding of results-oriented marketing strategies have consistently made him a vital asset to clients and company colleagues in every phase of his career.

A native of Grand Rapids, Michigan, John graduated from the University of Michigan and remains an avid Wolverine fan.

In his spare time, he enjoys running, golf, being with friends and family, and escaping to the water and beaches of Lake Michigan.

In late 2020, John and his wife Katie returned to Georgia to reside in Roswell, one of Atlanta sprawling suburbs.  And in early 2021 John and Katie welcomed a daughter.



perry kapiloffPerry Kapiloff is a JDA.media Senior Marketing Consultant.

With over two decades of experience in broadcast advertising sales and management, plus eleven years in ad agencies, he is a media veteran in every sense.

During his career, Perry has worked extensively with small, as well as medium-sized businesses, to develop results-oriented marketing strategies and advertising campaigns.

He began his radio career in Massachusetts where he met and worked with “The Guru of Ads,” the legendary innovator Don Fitzgibbons.

Perry remained in radio for a decade learning the importance of frequency and stand-out creative that gets results.

He held management positions with Clear Channel Communications and Citadel Broadcasting, and worked as a Senior Account Executive for a full-service New England agency managing advertising for a variety of businesses.

In 2006, Perry founded Kapiloff Marketing Group, specializing in broadcast media and advertising messages that get results.

Over the years his clients have included automobile, tractor, and motorcycle dealerships, a home improvement center, plus restaurants and real estate companies, as well as insurance agencies.

Perry is a graduate of Ohio University where he earned a degree in Broadcast Journalism. Today, he resides in West Boylston, Massachusetts with his wife and two children.

A huge sports fan, Perry and his family are proud members of the Red Sox Nation. He also enjoys the outdoors, as well as coaching baseball, and playing golf.




jarrett McConnico biography jim doyle and associatesJarrett McConnico is a JDA.media Senior Marketing Consultant.

Known by friends and associates as “J Mac”.  For the last 37 years he’s traveled all over America helping business owners, corporate executives, and media group professionals successfully plan and execute effective advertising and marketing strategies.

As an expert in what he refers to as “brand-tailing” and digital marketing solutions, J Mac has assisted the growth of small-and-medium-sized businesses by implementing comprehensive strategies centered on the unique needs and metrics of the businesses.

He has worked extensively in a diverse range of categories including automotive dealers and dealer groups, retailers, restaurants and home improvement companies, healthcare providers, non-profits, and many more.

Prior to joining JDA.media, J Mac founded several successful businesses. He’s an entrepreneur at heart, so he understands that each company has its own distinct set of goals, and challenges. As a result, he meets with business owners to clearly understand their objectives and then creates strategic plans focused on well-defined ROI goals.

J Mac has a degree in Business Administration from Western Colorado University. He lives in the metro Atlanta area with his wife of 33 years, Kandy, and close to their two grown daughters. In his spare time, he enjoys golf, skiing, boating, and camping.


Wendy Hosterman is a Senior Marketing Consultant for JDA.media.

Over the course of Wendy’s nearly 25-years in media, she’s worked successfully in multiple categories from automotive to retail to healthcare and more. She possesses a unique depth of knowledge as a seller, manager, and executive at privately-owned media companies as well as Fortune 500 firms.

“I have always been a top performer winning multiple President's Cups, Pinnacle Awards, and various client honors,” she says proudly.  But her real professional passion is connecting with local businesses to help them grow and cut through the clutter.

During her nearly 11-year tenure with Cox Media Group (CMG) in Tulsa, Wendy specialized in leveraging television, radio, and digital platforms for her clients. In her years with the company, she was recognized four consecutive years with the prestigious CMG President’s Circle Award, and Top Digital Performer (in Oklahoma) for five consecutive years.

Prior to working with Cox, Wendy led local initiatives at Newport Television in Tulsa and was a Local Sales Manager. She oversaw a team of six, achieved record revenue goals, launched and managed a successful lifestyle/sponsorship program that generated over $300,000 in its inaugural year.

“I've spent my career putting together the right solutions and the right messaging for customers. I am transparent, and pride myself on being a great listener,” she says.  “I can connect with local business owners because I've been working with them and crafting strong marketing plans that grow their companies for nearly 25 years.” Her methodology includes maintaining constant contact with customers. “It’s critical, and part of our responsibility is to manage expectations and make changes when needed.”

Wendy is a passionate sports fan, a proud University of Kansas graduate who worked in the athletic department. Nowadays, her outside-of-work passion is centered on exercise, which includes running, barre, yoga, and spin.

She and her husband Greg have been married for 24 years and are the proud parents of two amazing sons, Noel and Shane, and a pair of rescue dogs.



holly allenHolly Allen is a JDA.media Senior Marketing Consultant.

With nearly 27-years in the industry, including over five years as President & General Manager of FOX23 and MY41 in Tulsa, OK, Holly has developed a deep expertise in many facets of media. However, her true passion is working directly with clients.

Her “no box” thinking and creative mind allow her to design effective marketing strategies that drive significant results for advertisers.

Holly believes the first step to helping a business grow is to “peel back the layers” to uncover their unique needs, goals, and opportunities.

Next, she formulates and executes a thorough, well-rounded marketing plan that exceeds their expectations.

She enjoys the brainstorming process and seeing clients get enthusiastic when her strategies bring their businesses to unprecedented levels of success.

Experts say the greatest predictor of success is past success, which rings especially true with Holly’s career. Starting as an effective ad agency rep, she quickly moved into broadcast sales and marketing.  Moving up through the sales ranks, Holly eventually became the President & General Manager of a pair of dominant broadcast television stations in Tulsa, OK.

Most recently she founded All-en Media, LLC, where she works with clients in various categories, including auto, banking, retail, and more.

A proud graduate of Oklahoma State University, she lives in Tulsa with her high school aged daughter Lila, while her son Henry attends the University of Michigan in Ann Arbor.

Holly enjoys long walks outdoors, visiting with family and friends, and volunteering her time to local causes whenever possible.


jim stoos biographyJim Stoos is a JDA.media Senior Marketing Consultant.

For over 20 years, Jim has crafted successful marketing programs for hundreds of local businesses.   His expansive media experience includes delivering significant advertising results utilizing broadcast, digital, cable, and radio.

Jim’s specialty is helping small-to-medium-sized businesses address sales and marketing challenges, while developing game-changing strategies with real-world creative solutions.

Prior to joining JDA.media, Jim held strategic management positions as Regional Vice President, General Manager, and Local Sales Manager at television and cable companies in the Midwest.

His leadership and digital roles gave him the opportunity to apply JDA.media principles in helping Account Executives develop campaigns that combined television, streaming and digital solutions to positively impact business owners’ success.

The media veteran’s skill set also includes web design, digital display and video, mobile solutions, AdWords, pre-roll advertising, digital ad extension products ... along with OTT and CTV expertise.

He lives in Bettendorf, Iowa with his two sons and “one crazy cat.”

For years Jim has worked as a dedicated member of Iowa’s Big Brothers Big Sisters program. He enjoys playing as well as coaching football.

In his spare time, Jim enjoys working out with his boys (both are scholarship track athletes at St. Ambrose University in Davenport), as well as camping, and riding horses with his sweetheart, Stacy.



Margie Chilson is a Senior Marketing Consultant for JDA.media.

Her vast experience includes nearly three decades in broadcast television and digital sales marketing, working in and with multiple markets and affiliations including Dallas-Fort Worth at WFAA, Denver at KUSA-KTVD, KMGH, KWGN, and as a team manager at Millennium Television Sales.

Margie’s years as a local seller were award-winning and inspiration for her jump to JDA.media. She exceeded new business and digital goals on a consistent basis at Belo Corp., Scripps, Tribune, and TEGNA Inc. stations. A true innovator, Margie pioneered job-sharing positions in Dallas and Denver, balancing hectic work schedules and family, paving the way for working parents with careers in media sales.

Margie is well known and respected for her diligence, drive, and new business results. Due to her years in the business as an account executive and sales leader, she knows the station environment well and can easily relate to local sellers as well as the most senior managers.

An alum of Oklahoma State University who graduated with Honors in Journalism Advertising, Margie boasts an outstanding track record of helping business owners strategically grow their revenue through broadcast, streaming and digital solutions.

Margie and her husband Tim have been married for 23 years. The couple and their two children live in Littleton, CO, a suburb of Denver. Their son, Ryan, attends the University of Colorado Boulder, and their daughter, Mary, is in high school.  In their spare time, the Chilsons enjoy travel, hiking in the picturesque Rocky Mountains, cooking, watching movies, and cheering on their kids in various sporting events.