JDA.media Senior Marketing Consultants

Who’s Who

JDA.media Senior Marketing Consultants work one-on-one with business owners across the country to develop specific marketing strategies that deliver greater advertising IMPACT and RESULTS. The members of our SMC team come from diverse backgrounds, and all bring years of sales and marketing expertise to help businesses grow and prosper.

Billie Adkins

Senior Marketing Consultant

Holly Allen

Senior Marketing Consultant

Margie Chilson

Senior Marketing Consultant

John Hillary

Senior Marketing Consultant

Perry Kapiloff

Senior Marketing Consultant

Jarrett McConnico

Senior Marketing Consultant

David Melville

Senior Marketing Consultant

Jim Stoos

Senior Marketing Consultant

We make you money. We make you better.

JDA.media Senior Marketing Consultants work one-on-one with business owners across the country to develop specific marketing strategies that deliver greater advertising IMPACT.  The team comes from diverse backgrounds, and all bring years of marketing expertise to help your business grow. One of our Senior Consultants will partner with your organization to meet one-on-one with you, along with your television sales representative, to understand your business needs and then design an effective, individualized plan that will get RESULTS. This year our Senior Marketing Consultants will visit over 4,000 businesses all over America and help advertisers experience greater results. They have tested ideas that are having significant impact on similar businesses around the country; ideas that are proven and effective.

When you’re deciding how to grow your business, do you find yourself stumped by questions such as these?

  • How can I really separate myself from my competitors?
  • What’s the advantage to being first in my category? What will it cost me if I’m not?
  • Is my marketing message consistent with how customers view me?
  • How will reaching customers change in the new media landscape?
  • How can I break through all the clutter to make potential customers remember me?
  • How do I determine Return On Investment (ROI)?

Every business is in search of an advantage in today’s marketplace. JDA.media, a national marketing consulting firm, has provided thousands of small-and medium-sized businesses an advantage by helping them articulate a clear marketing strategy that grows their business.

Contact JDA.media

Feel free to reach out anytime.

7711 Holiday Dr.,
Sarasota, FL  34231


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9 + 3 =

billie adkinsBillie Adkins is a Senior Marketing Consultant for JDA.media.

She is an expert at crafting innovative, creative strategies that get dramatic results for advertisers.

Decision-makers appreciate Billie’s unique ability to ask the kind of provocative questions that lead to the development of distinct and effective TV and/or digital creative that gets viewers’ attention and drives consumer action.

Through her 25-plus years in media, Billie has developed an extensive professional portfolio with a depth of experience that includes a variety of management positions in sales, and important posts in news, production, station promotion, and market research.

As a General Sales Manager at WDTN, the NBC affiliate in Dayton, Ohio, she led a multimedia marketing team that specialized in achieving clients’ marketing and operational goals with a client-centric approach.

She embodies all aspects of the JDA.media philosophy recognizing that each business is unique, with its own challenges and opportunities. In order to build a results-driven advertising plan for clients, you must first understand the business and then formulate a strategy to make the company stand out from competitors.

Billie resides in Carlisle, Ohio with her husband and two children. When not traveling the country for JDA, helping business owners increase their sales, she enjoys family time, reading, and coaching soccer, often cheering for kids that need a special someone in the stands just for them.


john hillary

John Hillary is a JDA.media Senior Marketing Consultant.

Since 2006, he has worked directly with hundreds of small-to-medium-sized businesses, developing fully-integrated, results-driven media marketing strategies that have consistently helped meet and exceed goals.

John began his career with NRS Media in Atlanta, working as a Project Manager, closely analyzing market trends and sales data for the company’s multi-phase programs.

He was soon promoted to one of NRA Media’s lead consultants, working as an Account Director. In his role, John helped hundreds of local businesses grow through innovative and creative advertising campaigns.

During his tenure with NRS, John consulted for 25 different media outlets in television, digital, radio, cable, and print, in over 20 markets throughout the U.S.

Due to his success at helping businesses and stations drive revenue, he was recruited to join WCIU-TV, the CW affiliate in Chicago, as an Account Executive.

There, he worked with local companies and national chains, collaborating on innovative ways to make messages resonate with customers in a large, competitive marketplace.

John’s energy, passion, creativity, and understanding of results-oriented marketing strategies have consistently made him a vital asset to clients and company colleagues in every phase of his career.

A native of Grand Rapids, Michigan, John graduated from the University of Michigan and remains an avid Wolverine fan.

In his spare time, he enjoys running, golf, being with friends and family, and escaping to the water and beaches of Lake Michigan.

In late 2020, John and his wife Katie are returning to North Georgia to reside in Roswell, one of Atlanta sprawling suburbs, as they start their family.


perry kapiloffPerry Kapiloff is a JDA.media Senior Marketing Consultant.

With over two decades of experience in broadcast advertising sales and management, plus eleven years in ad agencies, he is a media veteran in every sense.

During his career, Perry has worked extensively with small, as well as medium-sized businesses to develop results-oriented marketing strategies and advertising campaigns.

He began his radio career in Massachusetts where he met and worked with “The Guru of Ads,” the legendary innovator Don Fitzgibbons.

Perry remained in radio for a decade learning the importance of frequency and stand-out creative that gets results.

He held management positions with Clear Channel Communications and Citadel Broadcasting, and also worked as a Senior Account Executive for a full-service New England agency, managing advertising for a variety of businesses.

In 2006, Perry founded Kapiloff Marketing Group, specializing in broadcast media and advertising messages that get results.

Over the years his clients have included automobile, tractor, and motorcycle dealerships, a home improvement center, plus restaurants and real estate companies, as well as insurance agencies.

Perry is a graduate of Ohio University where he earned a degree in Broadcast Journalism. Today, he resides in West Boylston, Massachusetts with his wife and two children.

A huge sports fan, Perry and his family are proud members of the Red Sox Nation. He also enjoys the outdoors, as well as coaching baseball, and playing golf.



jarrett McConnico biography jim doyle and associatesJarrett McConnico is a JDA.media Senior Marketing Consultant.

Known by friends and associates as “J Mac,” for over 37 years he’s traveled all over America helping business owners, corporate executives, and media group professionals successfully plan and execute effective advertising and marketing strategies.

As an expert in what he refers to as “brand-tailing” and digital marketing solutions, J Mac has assisted the growth of small-and-medium-sized businesses by implementing comprehensive strategies centered on the unique needs and metrics of the businesses.

He has worked extensively in a diverse range of categories that includes automotive dealers and dealer groups, retailers, restaurants and home improvement companies, healthcare providers, non-profits, and many more.

Prior to joining JDA.media, J Mac founded several successful businesses. He’s an entrepreneur at heart, so he understands that each company has its own distinct set of goals, and challenges. As a result, he meets with business owners to clearly understand their objectives and then creates strategic plans focused on well-defined ROI goals.

J Mac has a degree in Business Administration from Western Colorado University. He lives in the metro Atlanta area with his wife Kandy of 33 years, close to their two grown daughters. In his spare time, he enjoys golf, skiing, boating, and camping.

david melvilleDavid Melville started as a JDA.media Senior Marketing Consultant in 2004.

During his years at JDA.media he’s produced results for businesses in over 50 U.S. television markets all over the U.S.

He has served as Executive Producer for two JDA.media national health care conferences focused on promoting effective marketing practices for healthcare providers.

David brings nearly 30-years of broadcast experience to the JDA.media team, ranging from production to sales as well as advertising agency management.

His vast commercial background includes working as a successful producer, director, and editor.

David received training at the prestigious SONY Institute in Hollywood, as well as the International Film and Television Workshop in Maine.

After a successful career in production, he moved into television sales where he utilized JDA.media’s UpgradeSelling system to increase results for his local clients. As a salesperson, he was consistently the top biller.

In 1999, David founded Dirigo Marketing, a New England ad agency specializing in broadcast and cable TV advertising.

He works as a marketing strategist and a media buyer for businesses that want to stand apart from their competition and increase the impact of their advertising.

His long list of clients includes car dealers, retailers, restaurants, furniture stores, and business-to-business companies.

David grew up in coastal Kingston, Massachusetts and comes from a long line of writers, which includes Herman Melville, author of the American literary classic Moby-Dick.

He graduated with honors from the University of Maine with a degree in Communications and Public Relations.

Today, he lives in Portland, Maine with his wife and their six sons where he enjoys baseball, coaching, boating, and singing.



holly allenHolly Allen is a JDA.media Senior Marketing Consultant.

With nearly 27-years in the industry, including over five years as President & General Manager of FOX23 and MY41 in Tulsa, OK, Holly has developed a deep expertise in many facets of media. However, her true passion is working directly with clients.

Her “no box” thinking and creative mind allow her to design effective marketing strategies that drive significant results for advertisers.

Holly believes the first step to helping a business grow is to “peel back the layers” to uncover their unique needs, goals, and opportunities.

Next, she formulates and executes a thorough, well-rounded marketing plan that exceeds their expectations.

She enjoys the brainstorming process and seeing clients get enthusiastic when her strategies bring their businesses to unprecedented levels of success.

Experts say the greatest predictor of success is past success, which rings especially true with Holly’s career. Starting as an effective ad agency rep, she quickly moved into broadcast sales and marketing.  Moving up through the sales ranks, Holly eventually became the President & General Manager of a pair of dominant broadcast television stations in Tulsa, OK.

Most recently she founded All-en Media, LLC, where she works with clients in various categories, including auto, banking, retail, and more.

A proud graduate of Oklahoma State University, she lives in Tulsa with her daughter, while her son attends the University of Michigan in Ann Arbor.

Holly enjoys long walks outdoors, visiting with family and friends, and volunteering her time to local causes whenever possible.

jim stoos biographyJim Stoos is a JDA.media Senior Marketing Consultant.

For over 20 years, Jim has crafted successful marketing programs for hundreds of local businesses.

His expansive media experience includes delivering significant advertising results utilizing broadcast, digital, cable, and radio.

His specialty is helping small-to-medium-sized businesses address sales and marketing challenges while developing game-changing strategies with real-world creative solutions.

Prior to joining JDA.media, Jim held strategic management positions as Regional Vice President, General Manager, and Local Sales Manager at television and cable companies in the Midwest.

His leadership roles gave him the opportunity to apply JDA.media principles to help Account Executives develop campaigns that combined television and digital solutions, which positively impacted business owners’ success. Jim’s extensive digital background includes the launch of digital tools for an entire sales division.

The media veteran’s skill set also includes web design, digital display and video, as well as mobile, AdWords, pre-roll advertising, and digital ad extension products.

He lives in Bettendorf, Iowa with his two sons and “one crazy cat.”

For years Jim has worked as a dedicated member of Iowa’s Big Brothers Big Sisters program. He enjoys playing as well as coaching football.

In his spare time, Jim enjoys working out with his boys (both are scholarship track athletes at St. Ambrose University in Davenport), as well as camping, and riding horses with his sweetheart Stacy


Margie Chilson is a Senior Marketing Consultant for JDA.media.

Her vast experience includes nearly three decades in broadcast television and digital sales marketing, working in and with multiple markets and affiliations including Dallas-Fort Worth at WFAA, Denver at KUSA-KTVD, KMGH, KWGN, and as a team manager at Millennium Television Sales.

Margie’s years as a local seller were award-winning and inspiration for her jump to JDA.media. She exceeded new business and digital goals on a consistent basis at Belo Corp., Scripps, Tribune, and TEGNA Inc. stations. A true innovator, Margie pioneered job-sharing positions in Dallas and Denver, balancing hectic work schedules and family, paving the way for working parents with careers in media sales.

Margie is well known and respected for her diligence, drive, and new business results. Due to her years in the business as an account executive and sales leader, she knows the station environment well and can easily relate to local sellers as well as the most senior managers. Margie boasts an outstanding track record of helping business owners strategically grow their revenue with proven results through broadcast, streaming, and digital solutions.

Margie and her husband Tim have been married for 23 years. The couple and their two children live in Littleton, CO, a suburb of Denver. Their son, Ryan, attends the University of Colorado Boulder, and their daughter Mary is in high school.  In their spare time, the Chilsons enjoy travel, hiking in the picturesque Rocky Mountains, cooking, watching movies, and cheering on their kids in various sporting events.

You can reach Margie Chilson at margie@JDA.media